search engine optimisation and web marketing

Web Marketing & OPTIMISATION

Search Engine Optimisation (SEO)

okoko has one simple goal - to market your web site using search engine optimisation techniques that are proven to work.

This is done in three phases: 1) Analyse your site in terms of current search engine ranking and visibility. 2) Create a plan of action based on your budget and desired goals. 3) Implement the agreed plan and report back to you.

What we do is not rocket science, we merely apply the same criteria to your site that search engines themselves look for. For example, is your web site content rich? When was it last updated? Does it conform to web site accessibility and web design standards? Is it linked to from other highly regarded sites?

These are rules that a person would use without thinking about it to decide if a web site was well designed - search engine optimisation works in the same way

Web Marketing Cost

To assess a static site in terms of structure, search engine visibility, link popularity, accessibility and standards compliance and create a search engine optimisation report for a site of up to ten pages costs £499 + VAT.

This report can then be used as the basis of future work. You can either take the report to your current web designer and ask them to implement the recommendations in the report. The cost will depend on the exact amount of work required and will typically be between £400 and £800 + VAT.

You will then have a site that is search engine friendly but you will also need to keep track of how many people are linking to you, what your ranking is for your chosen key words and phrases and which search engines you are included in. You will also need to track numbers of visitors to your site, how they are finding you and which pages they are looking at when they visit your site. We can track your site and report to you on a monthly basis with where you are and how you could possibly improve - whether this is in the form of new or different content, new strategic links or better navigation.

Depending on the level of detail you want us to track and report on, this will cost from £150 + VAT per month.

Pay per Click

If you want instant results from your web marketing budget, why not have us set up a pay per click advertising campaign for you?

With costs starting at just one penny per click, a well targeted campaign can provide both instant and long term results.

A typical budget starts from £100 per month which you can manage yourself, or for 10% of your budget, we will manage it for you. This is money well spent as you will save more than the 10% by our fine-tuning of the campaign and improving its efficiency - bidding on the correct key words and phrases, bidding the right amount to get the highest return on investment and monitoring which keywords convert into customers and which simply generate window-shopping traffic.